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It’s no secret that today’s economy is forcing many companies to change the way they operate. Business owners are taking a long, hard look at each and every expense. They are reconsidering how, when and where to spend their advertising dollars, and increasingly look to their marketing budgets to cut costs.
Marketing is the lifeblood of any business. It’s the primary way of attracting new customers, and in this economy, nothing is more important than growing your business. Yet I am constantly amazed at how some companies have completely eliminated their marketing budgets, while others continue to shell out money on traditional radio, TV and print media, even though they receive little to no measurable return for their money. Both groups are ignoring today’s most potent marketing tool, the Internet.
The fact is, Internet marketing lets businesses reach a vastly greater audience of prospective customers that are already motivated to buy your particular product or service. Need more convincing? As search engines have improved at determining the physical location of their users (which is known as local search engine optimization, or local SEO), small and medium-sized businesses are now able to compete with larger companies by generating new leads for a fraction of traditional advertising costs. And Internet marketing produces trackable leads and sales online. Talk about leveling the playing field!
Here’s something else you might want to consider: A 2008 research study conducted by comScore found that 82 percent of local Internet searches result in a tangible action, either a click, and in-store visit, call or purchase. We can confirm that many businesses that have turned to the Internet are experiencing consistent growth, even in the midst of the economic downturn. In large part, that’s because the Internet is accessible round the clock, every day of the year—which means your online presence is, too. People now do most of their purchasing online. When they visit your company’s website, very often they do so with the active intention of spending money on your product or service.
Benchmark Internet Marketing provides Online Marketing Strategies & Search Engine Optimization for small to medium sized businesses. Whatever online challenges your company may face, let Benchmark Internet Marketing help you start finding new customers today. Call us toll-free at 866-326-6507, email us at info (AT) benchmark247.com, or click here to schedule a consultation for a website review.